Add and Edit Keywords

Expectations: Your First Few Months

Amazon Advertising Terminology

Create an Amazon Advertising Account

Common Issues

Existing Amazon Advertising Campaign Reports

Quick Start Guide

Edit Your Account Name in Amazon Advertising

Choosing Your Budget

Finding Your Entity ID

Selecting Keywords

Update Your Payment Details

Connect a New Marketplace

Cancel Your Subscription

Change Your Password or Address

Edit Your Budget

Pausing and Enabling Your Ads

Understanding Reporting and Reporting FAQs

Advertising Your Book

FAQs

Amazon

Advertising

Account

Getting Started

Reporting

<h2>Pre-requisites</h2><p>To use Publishing Performance you must have both:</p><ul><li>A KDP account</li><li>An Amazon Advertising Account (if you don't have an Amazon Advertising account yet, <a href="https://support.publishingperformance.com/en/article/create-an-amazon-advertising-account" target="_blank" rel="noopener noreferrer">follow this guide</a>)</li></ul><h2>1. Onboarding Tour</h2><p>After logging in, you'll see a popup inviting you to take our onboarding tour. This tour guides you through our main features, making it easy to get started and understand how to make the most of Publishing Performance. If you accidentally close the tour, just click the <strong>Get Help</strong> button in the bottom right corner, then select <strong>Welcome Tour </strong>from the useful links section to find it again.</p><h2>2. Look around the dashboard</h2><p>Our reporting tools offer valuable insights in to the performance of your advertisements, allowing you to gauge their effectiveness and make informed decisions.</p><p>Our dashboard gives you a great snapshot of how your ads are doing overall. For more detailed insights, hop over to the My Books page. There, you'll find a breakdown of results by book, including which keywords are really driving sales. View the full guide on <a href="https://support.publishingperformance.com/en/article/understanding-reporting-and-reporting-faqs">reporting here</a>.</p><p>When you first sign up, we bring in all your existing advertisements from Amazon Advertising, it can take up to 36 hours for this data to show. Learn more about how Amazon Advertising data works with Publishing Performance <a href="https://support.publishingperformance.com/en/article/existing-amazon-advertising-campaign-reports">here</a>.</p><h2>3. Advertise your first book</h2><p>Advertise your first book in just a few minutes!&nbsp;</p><p>To add a new book, click the <strong>Add New Book</strong> button from your dashboard and follow the 3 simple steps. View the full guide and video walk through <a href="https://support.publishingperformance.com/en/article/advertising-your-book">here</a>.</p><p>Other helpful guides:</p><ul><li><a href="https://support.publishingperformance.com/en/article/choosing-your-budget">Choosing Your Budget</a></li><li><a href="https://support.publishingperformance.com/en/article/selecting-keywords">Selecting Keywords</a></li></ul><h2>4. View results with detailed reports</h2><p>Now you can sit back and let our AI do the work for you! Once the results start coming in, you can learn more about reporting from <a href="https://support.publishingperformance.com/en/article/existing-amazon-advertising-campaign-reports">our guide</a>.</p><p><span style="background-color:transparent;color:rgb(51,65,85);">While the timeframe for seeing results can vary based on several factors, including genre competitiveness and advertising budget, many users begin to notice improvements in their campaign performance within just a few days of using Publishing Performance. </span><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);">Our AI is diligently analyzing your ads and optimizing them for success, we suggest allowing up to 2 weeks before you start to see noticeable results.&nbsp;</span></p><p><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);">View our </span><a href="https://support.publishingperformance.com/en/article/faqs"><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);">FAQs</span></a><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);"> for answers to other common questions.</span></p><h2><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);">5. Support</span></h2><p><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);">We offer comprehensive customer support to address any questions, concerns, or technical issues you may encounter. Simply click the <strong>Get Help</strong> button in the bottom right hand corner and click&nbsp;<strong>Get More Help </strong>enter as many details you can about your request and include screenshots where possible.<strong> </strong>Our support team will review the details and get back to you promptly. You can also email </span><a href="mailto:support@publishingperformance.com"><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);"><strong><u>support@publishingperformance.com</u></strong></span></a><span style="background-color:rgb(255,255,255);color:rgb(13,13,13);"> directly.</span></p>

<h2>Budget Recommendations</h2><h3>Aggressive</h3><ul><li><strong>When to use: </strong>When quick sales are required. The aim is to get as many sales as possible in the shortest possible time.&nbsp; In the long run, it can not be sustained due to exorbitant costs. After the achievement of requisite sales then we recommend switching to a moderate/balanced strategy.&nbsp;</li><li><strong>Monthly budget:</strong> $500 – $1000</li><li><strong>Daily budget:</strong> $16-$33</li></ul><h3>Conservative</h3><ul><li><strong>When to use:</strong> When the budget is extremely constrained. This strategy relies on getting on lowest cost sales but can’t scale due to the limited budget.</li><li><strong>Monthly budget: </strong>$50-$100</li><li><strong>Daily budget: </strong>$1.60-$3.30</li></ul><h3>Moderate/Balanced</h3><ul><li><strong>When to use:</strong> This strategy is a mix of both, it is aggressive in targeting sales while maintaining low bids.</li><li><strong>Monthly budget:</strong> $150 – $500</li><li><strong>Daily budget:</strong> $5-$16</li></ul><h2>Marketing Objective Considerations</h2><p>Your budget will depend on your Marketing Objectives, such as if you are selling a $5000 course and the book is a lead magnet for the course then the monthly budget can be up to $2000 (since Return on Investment or ROI is calculated in terms of course sale and not book sales and ads expenditure).</p><p>If you are selling a fiction book that is the first in a series, you can expect to have a higher ACOS and should look at the increased sales of that author and series as a whole to calculate ROI.</p><h2>Researched Based Budget</h2><p>If you are interested in researching your targeted keywords to help you select your daily budget, it’s important to consider the cost per click (CPC) for the keywords you’re targeting, as well as your overall marketing goals.</p><ol><li>First, you should determine your target audience and the keywords you want to target.</li><li>Then, research the average CPC for your chosen keywords. We recommend tools like <a href="https://get.junglescout.com/publishingperformance" target="_blank" rel="noopener noreferrer">JungleScout</a>.</li><li>Calculate how many clicks you can afford per day based on your budget.</li><li>Set your daily budget at a level that allows you to meet your marketing goals while staying within your overall budget.</li></ol>

<h2><span style="background-color:transparent;color:#000000;">Factors Effecting Keyword Selection</span></h2><ol><li><span style="background-color:transparent;color:#000000;"><strong>Relevance:</strong> an important factor in keyword selection. If an ad is targeting relevant terms as per the genre and the interests of intended audience for the book, it converts into sales easily. If relevant targeting is not done then your advertisement will likely not get many sales.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Search Volume:</strong> Is important since you need to target the keywords that are being searched on Amazon. 300 searches / month is a good benchmark to start with but even 150 searches / month is acceptable as traffic for books is 5-10% of total traffic on Amazon (estimated).</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Competition:</strong> if too many people are targeting same keyword then its Cost per Click (CPC) will be high resulting in a higher </span><a href="https://support.publishingperformance.com/en/article/amazon-advertising-terminology#acos" target="_blank" rel="noopener noreferrer"><span style="background-color:transparent;color:#000000;">ACOS</span></a><span style="background-color:transparent;color:#000000;">. Amazon search result page has 6 – 12 slots for sponsored ads so getting those slots will also become difficult.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Trends:</strong> Trend analysis is necessary to ensure ads are targeting the relevant trending terms as per the season / event.</span></li></ol><h2><span style="background-color:transparent;color:#000000;">Tips for Selecting Effective Keywords</span></h2><ol><li>Start by identifying the main themes and subjects of your book. These will likely be the most relevant keywords to use.</li><li>Use a keyword research tool such as Google Keyword Planner, Publisher Rocket, KDPilot, Amazon’s own keyword research tool or <a href="https://get.junglescout.com/sophiehoward3326">JungleScout</a> to find additional keywords related to your book. These tools can help you identify keywords with a high search volume and suggest new keywords you may not have considered.</li><li>Use long-tail keywords, which are more specific and longer phrases. These tend to have less competition and may be more effective in targeting specific audiences.</li><li>Optimize your book’s title and subtitle to include your target keywords and make sure your book’s cover and description are also optimized for these keywords.</li></ol><p>Remember that your goal is to reach the right audience, not to get the most clicks. So, choose your keywords carefully and take the time to find the best ones.</p><h2>Where to Find Keywords</h2><h3 style="text-align:justify;">Tools for Keyword Research</h3><ul><li><span style="background-color:transparent;color:#000000;">Publisher Rocket&nbsp;</span></li><li><span style="background-color:transparent;color:#000000;">KDPilot</span></li><li><a href="https://get.junglescout.com/sophiehoward3326">JungleScout</a></li><li><span style="background-color:transparent;color:#000000;">Helium 10 (price varies depending upon module purchased)</span></li><li><span style="background-color:transparent;color:#000000;">Google Keywords planner</span></li><li><span style="background-color:transparent;color:#000000;">Google Trends</span></li><li><span style="background-color:transparent;color:#000000;">Amazon</span></li></ul><h3>How to Find Keywords Using Amazon</h3><h4>Amazon’s Search Engines</h4><p>One way of finding keywords is by manually typing into Amazon’s search box and seeing what Amazon suggests. For instance, if you were to type in “online business”, this would come up:</p><p><img src="https://publishingperformance.com/wp-content/uploads/2023/07/image-4.png" alt="" srcset="https://publishingperformance.com/wp-content/uploads/2023/07/image-4.png 882w, https://publishingperformance.com/wp-content/uploads/2023/07/image-4-480x162.png 480w" sizes="100vw" width="882"></p><p>What you would then do is select those that are relevant (we would recommend excluding keywords ‘free’ in the above example).</p><h4>Competitor Research</h4><p>Another good way is to scout out the competition. On Amazon, you can go to the Kindle Bestseller list to find the categories most relevant to your book:</p><p><img src="https://publishingperformance.com/wp-content/uploads/2023/07/image-6-1024x504.png" alt="" srcset="https://publishingperformance.com/wp-content/uploads/2023/07/image-6-980x482.png 980w, https://publishingperformance.com/wp-content/uploads/2023/07/image-6-480x236.png 480w" sizes="100vw" width="1024"></p><p>On the left, you can see the categories which you can drill right down into to see the top 100 of your category. For our “online business models” book, we could go to the “Business &amp; Money” category, choose “Entrepreneurship &amp; Small Business” as a sub-category, and then drill down even further and choose “starting a business”.</p><p><img src="https://publishingperformance.com/wp-content/uploads/2023/07/image-7.png" alt="" srcset="https://publishingperformance.com/wp-content/uploads/2023/07/image-7.png 1025w, https://publishingperformance.com/wp-content/uploads/2023/07/image-7-980x496.png 980w, https://publishingperformance.com/wp-content/uploads/2023/07/image-7-480x243.png 480w" sizes="100vw" width="1025"></p><p>From there, you can click on each of the books to get on the product page. You can then get keyword ideas from the title, subtitle and product descriptions, as well as the reviews.</p><p>You could also use <a href="https://get.junglescout.com/sophiehoward3326">JungleScout</a> to easily see which keywords your competitors are ranking for.</p><h4>Also Boughts on Amazon</h4><p>This is one of the most valuable sections on a product page – it allows you to see which products a customer purchased after buying your book. Not only does it potentially reveal buyer patterns, it can also show you which products are deemed relevant to yours in Amazon’s eyes and help you select relevant keywords.</p><h4>Author’s Page on Amazon</h4><p>Another place to find similar authors you can target is on Amazon’s author page. Under the book cover on the product page, you can see a small section called “Follow the Author”. You can click on the author’s name to be brought to the Author page. Here, you will be able to find author keywords under “Customers Also Bought Items By”.</p><p>You can also find keywords on your own author page and product page if you have some sales history.</p>

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