FAQs

How do I advertise my book?

Check out our guide on how to add your first book here.

How long before I see results?

While the timeframe for seeing results can vary based on several factors, including genre competitiveness and advertising budget, many users begin to notice improvements in their campaign performance within just a few days of using Publishing Performance. Our AI is diligently analyzing your ads and optimizing them for success, we suggest allowing up to 2 weeks before you start to see noticeable results.

My ads are spending a lot, why am I not getting sales?

If your ads are driving traffic to your listing but not resulting in sales, it's time to examine your listing details. Consider revamping your description, book cover, title, and other elements to better align with your target audience's preferences and expectations.

I have multiple books. Can Publishing Performance manage them all simultaneously?

Publishing Performance is perfectly equipped to manage advertising campaigns for multiple books simultaneously. We currently don't have any limit on the amount of books you can add.

Can I add multiple marketplaces?

Yes you can, however you can only add one connection per region. To add a new marketplace learn more here.

How do I get support if I have a problem or question?

We offer comprehensive customer support to address any questions, concerns, or technical issues you may encounter. Simply click the Get Help button in the bottom right hand corner and click Get More Help enter as many details you can about your request and include screenshots where possible. Our support team will review the details and get back to you promptly. You can also email support@publishingperformance.com directly.

How does the AI optimize my advertising campaigns?

Our AI employs advanced algorithms to analyze your campaign performance, target audience behavior, and market trends. It then adjusts your ad settings, keywords, and targeting criteria to maximize your ad's effectiveness and ROI.

How often does the AI update and optimize my advertising campaigns?

Our AI continuously monitors your campaigns and makes real-time adjustments to optimize performance. Additionally, it conducts periodic comprehensive analyses to identify long-term optimization opportunities.

Is there a minimum advertising budget required to use the software?

While there's no strict minimum budget requirement, we recommend allocating a budget that aligns with your advertising goals and objectives. Our AI can work effectively with budgets of various sizes to optimize your advertising campaigns. If you unsure on what budget to choose, use our guide: Choosing Your Budget

How does Publishing Performance work?

Publishing Performance leverages advanced AI technology to streamline and enhance your Amazon advertising efforts. By automating the entire process from keyword selection to budget allocation, it simplifies campaign management. The platform continuously analyzes performance data, making real-time adjustments to bids and keywords to ensure your book reaches its target audience effectively, maximizing visibility and sales on Amazon’s competitive marketplace.

Can I use Publishing Performance for my existing Amazon campaigns?

You can view the performance and report on your existing campaigns in Publishing Performance, however our AI will not manage your existing campaigns and will only optimize campaigns created within Publishing Performance. If you have existing campaigns in Amazon, we suggest disabling them and recreating them in Publishing Performance. Please do not have a campaign running for the same book in both Amazon Advertising and Publishing Performance, this makes the AI compete for the same targets and could have a significant negative impact on your results. Learn more.

How long does it take to set up and launch an ad?

Setting up and launching an ad with Publishing Performance is designed to be swift and straightforward. Most users can get their campaign up and running within just a few minutes. Once you provide the URL of your book and select your preferred keywords (with our AI’s guidance), the platform takes over the heavy lifting. The streamlined process ensures you can start seeing your campaign in action on Amazon almost immediately, making it an efficient tool for busy authors and publishers eager to boost their book’s visibility and sales. Learn how to set up your first ad here.

How does Publishing Performance differ from Amazon's Auto Campaigns?

Unlike Amazon’s Auto Campaigns, which offer basic automation capabilities, Publishing Performance delivers a more sophisticated and nuanced approach to campaign management. It goes beyond simple automation by employing advanced AI algorithms to analyze market trends, reader behaviors, and performance data. This enables more precise targeting, smarter keyword selection, and dynamic bid adjustments, all of which contribute to more effective and efficient advertising campaigns on Amazon.

Where do the keywords come from?

The keywords generated by Publishing Performance are derived from a comprehensive analysis that combines AI-driven examination of your book’s content and theme, market trends, and performance data from similar titles. This multifaceted approach ensures that the chosen keywords are not only highly relevant to your book but also have the potential to drive significant traffic and conversions, maximizing your book’s exposure and sales potential on Amazon.

I'm worried about overspending on ads. How does Publishing Performance protect my budget?

Publishing Performance is acutely aware of the budgetary concerns that come with advertising, especially for authors with limited resources. The platform’s intelligent budget management features ensure that your advertising spending is always aligned with your goals and constraints. By continuously monitoring campaign performance and making data-driven adjustments, it maximizes the efficiency of your ad spend, helping you achieve optimal results without the risk of overspending.

Can Publishing Performance help increase my book reviews on Amazon?

While the primary goal of Publishing Performance is to boost your book’s visibility and sales through effective advertising, increased exposure often leads to a higher volume of reviews. As more readers discover and purchase your book, the likelihood of receiving reviews naturally grows. These reviews can further enhance your book’s credibility and appeal to potential buyers, creating a virtuous cycle of visibility and engagement on Amazon.